Screen recordings as a first-class clip
Your app demo is the product shot. Drop recordings straight onto the timeline, crop to portrait, and frame them inside the safe zones.
Most desktop editors treat vertical video as an afterthought. ClipForge starts there: a native Mac timeline built for TikTok, Instagram Reels and YouTube Shorts, with the captions, hooks and music that make short-form actually perform.
Download on the Mac App StoreVertical-first
Everything in ClipForge assumes the video will be watched on a phone, full-screen, with the sound on — because that's how TikTok works.



Honest comparison
CapCut is a great general-purpose editor. ClipForge is a native Mac editor aimed at one job: turning your app into short-form ads, fast — with everything on-device. Here's the honest breakdown.
| What you need | ClipForge | Typical desktop editors |
|---|---|---|
| Vertical 9:16 timeline by default | Yes — it's the default | Usually a project setting to hunt for |
| TikTok-style word-highlight captions | Built in, on-device | Plugin, template or cloud upload |
| Ready-made UGC hook clips | Searchable library (Premium) | Buy stock or film your own |
| Music you can legally use | Licensed library (Premium), or your own tracks free | Bring your own and hope |
| AI agent that edits for you (MCP) | Yes — Claude Code drives the timeline | No |
| Keyframes, speed ramps, transitions | Yes — with easing, pitch-preserved | Yes, but built for long-form |
| Price | Free editor; Premium from $4.99/month | Subscription or watermark |
| Long-form, multi-cam, film-suite tools | Not the job — ClipForge stays ad-shaped | Yes, if you need them |
Made for makers
ClipForge exists because posting three TikToks a week is the most effective marketing an indie app can do — and the tooling made it a chore.
Your app demo is the product shot. Drop recordings straight onto the timeline, crop to portrait, and frame them inside the safe zones.
Hook, demo, voiceover, captions, music, export — the whole ad-shaped workflow in minutes, with create_ad writing the first draft for you.
Short-form rewards posting often. With the UGC library and the AI workflow, variant #7 costs a prompt, not an evening.
Step by step
The same steps work for Instagram Reels and YouTube Shorts; only the export preset changes.
Comparing editors first? See the best free video editors for Mac. Making an ad rather than a post? See the video ad maker guide.
ClipForge is on the Mac App Store, and the editor is free.